Sales Development Representative

Key Responsibilities:

1. Lead Generation and Prospecting:

   • Research and identify potential leads using a variety of sources, such as online databases, social media platforms, industry events, and networking.
   • Build and maintain a pipeline of high-quality leads for the sales team.

2. Outbound and Inbound Outreach:

   • Conduct outbound outreach via phone calls, emails, and social media to engage and qualify leads.
   • Respond to inbound inquiries and determine the lead's potential as a sales opportunity.

3. Lead Qualification:

   • Conduct initial conversations to assess the lead's needs, budget, authority, and timeline.
   • Use qualification frameworks (e.g., BANT, MEDDIC, CHAMP) to ensure leads meet the company's criteria for sales opportunities.

4. Relationship Building and Nurturing:

   • Develop and maintain strong relationships with prospects through consistent communication and follow-up.
   • Provide valuable information to prospects about the company's products or services to build interest.

5. Appointment Setting and Collaboration:

   • Schedule meetings, product demonstrations, or other follow-up activities for the sales team.
   • Collaborate with Account Executives, Sales Managers, and Marketing teams to ensure a smooth transition of qualified leads.

6. Data Management and Reporting:

   • Accurately enter and update lead information in the Customer Relationship Management (CRM) system.
   • Track key metrics related to lead generation, outreach activities, and conversion rates.

7. Continuous Learning and Development:

   • Stay up-to-date with industry trends, competitive landscape, and best practices in sales development.
   • Participate in sales training and development programs to improve skills and performance.
     
     

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a related field. Relevant work experience may be considered in lieu of a degree.
• Previous experience in sales, customer service, or a related role is preferred.
• Strong communication and interpersonal skills, with the ability to build rapport quickly.
• Self-motivated, goal-oriented, and able to work both independently and as part of a team.
• Proficiency in using CRM software and other sales tools.
• Ability to handle rejection and maintain a positive attitude.