increased conversion rate to +19%
Better Search & Discovery for Food & Beverage Retailers
Better Search & Discovery for Food & Beverage Retailers
A Few Words About Case
Cofetaris is a distinguished artisan confectionery brand known for its exquisite, hand-iced biscuits, cakes, and chocolates. Each product is crafted with meticulous attention to detail, catering to a clientele that appreciates the art of fine baking. Their online platform serves as a primary venue for showcasing and selling their gourmet creations.
Cofetaris is a distinguished artisan confectionery brand known for its exquisite, hand-iced biscuits, cakes, and chocolates. Each product is crafted with meticulous attention to detail, catering to a clientele that appreciates the art of fine baking. Their online platform serves as a primary venue for showcasing and selling their gourmet creations.
Challenge: Despite offering a visually appealing and premium product range, Cofetaris faced challenges in helping customers efficiently find and explore their diverse offerings. The existing search functionality was basic, often leading to customer frustration and a lower conversion rate as potential buyers could not easily locate specific products or related items that met their desires.
Solution: To enhance customer experience and improve business metrics, Cofetaris partnered with CartAmplify, a provider of advanced e-commerce solutions utilizing AI technology. CartAmplify implemented a sophisticated search and discovery engine designed to understand customer intent and deliver highly relevant product results.
Implementation: The deployment of CartAmplify’s solution involved integrating their smart search widgets into the Cofetaris website. This tool was fine-tuned to reflect the unique nuances of Cofetaris’ product catalog, ensuring that search results were not only accurate but also aligned with customer preferences and seasonal offerings.
The result we gained
The new search and discovery enhancements led to significant improvements in both customer satisfaction and business metrics:
Increased Search Efficiency: Customers were able to find desired products much faster, with search accuracy improving markedly. The intuitive search interface provided suggestions and auto-completions, making the browsing experience seamless and enjoyable.
Higher Conversion Rates: With better search functionality, more visitors found exactly what they were looking for, which translated into higher conversion rates. Customers who used the search tool were more likely to make a purchase, reflecting the effectiveness of the tailored search results.
Enhanced User Engagement: The improved search experience encouraged users to explore a broader range of products, increasing the average time spent on the site and fostering greater engagement with Cofetaris’ brand.
Boosted Sales Revenue: As a direct result of increased conversions and enhanced user engagement, Cofetaris saw a notable uplift in sales revenue, affirming the value of investing in advanced search technology.
+34
Engagement Rate
+24%
Conversion Rate
+42%
Revenue Growth
+800
New Customers
Boosting Conversion Rates with CA
CartAmplify's solution was seamlessly integrated into the Cofetaris website through the incorporation of their intelligent search widgets. These widgets were meticulously customized to mirror the distinct characteristics of Cofetaris' product lineup, guaranteeing precise search results tailored to customer preferences and current seasonal selections.
