Why does context make browsing so much more powerful? Because what a shopper wants while browsing depends on their moment — the time, the place, the situation. Rappi, the Latin American delivery super-app, personalized browsing around context and saw revenue surge.
The result: Rappi’s AI-powered browsing personalization drove a reported 147% revenue increase and 102% CTR lift, as AI surfaced contextually relevant products during shopping.
Context shapes what shoppers want to browse#
A super-app like Rappi spans food, groceries, pharmacy, and retail — and what’s relevant in the browse feed shifts constantly with context. Morning versus evening, one neighborhood versus another, a quiet weekday versus a busy weekend: each changes what a shopper wants to see. A static browse feed ignores all of that. Rappi’s browse AI reads context — time, location, behavior — and surfaces the products that fit the moment, which is what drove the 147% revenue lift and 102% CTR gain.
How browse AI works#
Browse AI personalizes the exploration experience for shoppers who haven’t searched, surfacing relevant products as they browse. Rappi’s version weights context heavily.
Three mechanics drive the result. The engine reads real-time context — time, location, current behavior — to shape the feed to the moment. It personalizes to the shopper, layering individual taste on top of context. And it surfaces contextually relevant products, so the browse feed feels timed and right.
Why contextual browsing converts#
A 102% CTR lift shows the power of context-aware browsing: when the feed reflects what a shopper wants right now, they engage with it at double the rate. And engagement converts — a 147% revenue lift follows. The reason is that relevance has a time-and-place dimension. A product that’s perfect at lunch is wrong at midnight; one relevant downtown may be unavailable in the suburbs. Browse AI that accounts for context surfaces the right thing at the right moment, which is exactly what earns the click and the order.
What this means for your store#
Even a single-category store has context worth using:
- Factor context — time, location, recency, season — into the browse feed, not just history.
- Layer individual personalization on top of contextual relevance.
- Surface what fits the shopper’s moment, because timing drives engagement and conversion.
Relevance isn’t only about who the shopper is — it’s about their moment. Context-aware browsing captures it.
Bring browse AI to your store with CartAmplify#
CartAmplify brings context-aware browse AI to any store — Shopify, dropshipping, or marketplace. A browse feed tuned to each shopper’s moment, the way Rappi drove a 147% revenue lift.
Related reading#
- How Rappi Boosted Revenue with AI Search
- How Rappi’s AI Discovery Surfaces Products by Context
- How Browse AI Cut Allbirds’ Cart Abandonment 30%
The +147% revenue and +102% CTR figures are as reported in Rappi AI case studies. Results vary by catalog, traffic, and implementation.
