Why is product discovery the defining capability of a large marketplace? Because selection is only valuable if shoppers can find their match within it. Allegro, Poland’s dominant marketplace, uses AI discovery to make millions of listings navigable for tens of millions of buyers.
The result: Allegro’s AI-powered product discovery helps surface relevant items across millions of listings, supporting strong marketplace growth — the platform reached around 20.8 million active buyers and €15.3 billion GMV in 2024.
Selection needs discovery to pay off#
Allegro’s scale — millions of listings, 150,000+ merchants, 20+ million active buyers — is its strength and its challenge. Without strong discovery, that breadth becomes overwhelming: shoppers can’t find the right product among the millions on offer. AI discovery is the layer that turns selection into an advantage, surfacing relevant items for each shopper and connecting buyers with the merchants who serve them.
The platform’s continued growth — buyers up year over year, GMV rising, expansion across Central Europe — rests on keeping that discovery sharp as the catalog grows.
How discovery AI works#
Discovery AI personalizes what each shopper sees based on behavior, surfacing relevant products from a vast pool, especially when shoppers are browsing rather than searching.
Three mechanics drive it. The engine personalizes matching, connecting each buyer with relevant items from millions of listings. It makes scale navigable, so breadth becomes an asset rather than a maze. And it learns continuously, sharpening relevance as it observes what shoppers engage with and buy.
Why discovery is the marketplace’s core capability#
The strategic point is that for a marketplace, discovery isn’t a feature — it’s the core value proposition. Buyers come for selection, but they stay for the ability to find within it. A marketplace that grows its catalog without improving discovery degrades its own experience; one that scales discovery alongside selection compounds its advantage. Allegro’s growth reflects that balance: more listings and the AI to make them findable.
What this means for your store#
Whether you run a marketplace or a large catalog, discovery is the lever:
- Personalize discovery so each shopper finds relevant items quickly within your selection.
- Make a large or growing catalog navigable, turning breadth into an advantage.
- Let the engine learn continuously so relevance keeps pace with the catalog.
Selection only converts if shoppers can navigate it. Discovery AI is what makes scale an asset.
Bring discovery AI to your store with CartAmplify#
CartAmplify brings marketplace-grade discovery AI to any store — Shopify, dropshipping, or marketplace. Personalized matching that makes even a vast catalog navigable, the way Allegro surfaces relevance across millions of listings.
Related reading#
- How Allegro Uses AI Recommendations to Grow Merchant Sales
- How SHEIN’s AI Discovery Turns Trends into Sales
- How H&M Uses AI Discovery to Lift Conversion
Buyer and GMV figures cited from publicly reported Allegro 2024 data. Results vary by catalog, traffic, and implementation.
